Your Signature Sound Bites™ Master Your Media Messages
The Your Signature Sound Bites™ step-by-step system shows you how speak in a way that lands media interviews, TEDx talks, speaking engagements, partnerships, collaborations, attracts ideal clients, increases credibility, and positions you as the trusted authority the media and audiences remember.
Whether you're a CEO, executive, entrepreneur, author, founder, speaker or expert with a message—your sound bites are your currency.
And in the media, and beyond, they determine everything.
A course 36 years in the making.
Why Choose Our Soundbites Course?
Because when the media calls, clarity and conciseness isn’t optional — it’s everything.
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Proven messaging that gets you interviewed or booked
Learn exactly what producers, editors, investors, influencers and meeting organizers listen for so your message is clear, concise, and irresistible.
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No more guessing what to say
You get simple structures and templates that remove confusion and make your communication effortless.
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A message that elevates your authority
Craft sound bites that reflect your values, mission, message and expertise—and the future you’re creating.
Try This Self-Test Right Now
Imagine you're about to get a call from an editor of a national publication, podcast host, or producer of a top radio or TV show calling you in 10 seconds.
What would you say about your business, book, product, service or cause?
Go ahead. Try it out loud right now.
Is it your highest, clearest, most compelling representation of yourself to millions?
Remember, most people will not get a second chance at passing the producer's or journalist's audition.
You might not know it but every call from the media is an audition. And if you don't pass, they move on to the next person—your competition.
Ask yourself: Would I pass the audition?
If the answer is anything less than YES…
This course gives you the exact structure, templates, and coaching to get there.
Dive Deep into Each Module
Master Your Messages Course Modules Overview
Module One
Understanding Sound Bites
What a sound bite is—and isn’t and how to craft them
Why producers and editors rely on them to qualify or disqualify you as a source
How sound bites shape your authority and increase sales
The elements of a memorable message
Module Two
Making Your Sound Bites Sizzle
Share stories that spark curiosity, interest and action
Make your audience feel, believe and buy
Add emotion without sounding dramatic
Make your message visual, visceral and quotable
Module Three
Avoiding Messaging Mistakes
Stop rambling, fumbling or freezing before it starts
Eliminate jargon, sales and “expert speak”
Avoid over-explaining your unique genius or idea
Stay on message without sounding scripted
Module Four
Shortcuts to Becoming an Expert or Thought Leader
Position yourself as the go-to voice in your industry or field
Use strategic credibility markers to establish your authority
Frame your ideas for maximum cultural relevance
Create instant trust through presence and messaging
Module Five
Mastering the Interview
Process
Become a journalist’s or producer's favorite callback source or guest
Pivot to your points gracefully when needed
Deliver sound bites under pressure and with difficult personalities
Talk in headlines, not rambling paragraphs
Bonus Module
Essential Visibility Tools To Get Booked Faster
10 essential resources to spark media attention
Proven templates to share your narrative
How to book top radio shows again and again
A blueprint for landing TV segments
Handle worst-case scenarios with ease.
Expert Guidance
Learn from Master Messaging And Media Training Expert Susan Harrow
Learn from Susan, a 36+ year media expert who has helped thousands of CEOs, entrepreneurs, authors, and thought leaders get booked on top national media.
She's worked with her clients and course participants to get 6-and 7-figure book deals, TEDx talks, highly paid speaking gigs, large consulting contracts, prestigious partnerships, millions in funding, and meaningful collaborations.
Her proven methods take the guesswork out of what to say in any situation—and show you how to communicate with clarity, confidence, and impact to turn recognition into revenue.
Comprehensive Course Features
Lifetime Access
Return to every module, worksheet, and template whenever you need a refresh. Your skills grow as your visibility grows, and this course stays with you every step of the way.
Proven Media Frameworks
Learn the exact systems Susan has used with CEOs, authors, founders, and thought leaders to land top-tier national media. No fluff—just clear, practical tools that work.
Ready-to-Use Messaging Assets
From templates to transcripts to plug-and-play software, you get everything you need to refine your sound bites, pitch with confidence, and show up as the expert producers and editors want.
What Our Students Say
Inspiring Success Stories
I got a $15,000 speaking engagement as a direct result of Susan Harrow's Signature Sound Bites course. I tripled my speaking fees because of what I learned in Susan's course. This is absolutely the best investment I've ever made. You are life changing for me!
Dr. JoAnn Dahlkoetter
Olympic Performance Coach, Best-selling author, Your Performing Edge
This course turned around my entire business. My book has been picked up by a major publisher and after hearing my sound bites they committed to a global campaign. I'm on track to more than double my income next year. Looking to really take your place in the world, start by taking this program.
Debora McLaughlin
Executive Coach, CEO, The Renegade Leader
On a lot of levels Susan helped me work out the messaging of the university and then bring that message out in a consistent way to the world. Our course enrollment jumped from 100 to 700 people. I got a standing ovation and two checks for $100,000 each from people who believed in my vision.
Dr. Ibrahim Jaffe
President, University of Spiritual Healing & Sufism
Susan Harrow changed my life. I went from “geek speak” to "media speak." After working with Susan just a few short months I landed media placements in outlets that included the WSJ The NYT, The LA Times, USA Today, Oprah and Friends, Forbes.com, NPR, CNN + More. Susan taught me how to “do media,” on my own. I got lucrative consulting contracts with nationally recognized companies. The long litany of media accomplishments she facilitated serves as instant credibility that I could not purchase with a million-dollar advertising budget.
Dr. Jeanne Hurlbert
Director of Research CEG Worldwide & CEO of My Survey Expert
I had a radio interview this week and I felt so prepared for it!
This course is an amazing combination of expert coaching with media specialists, and truly helpful self-guided programs. The course has helped me hone my message; gain confidence; and create specific stories that I can use in interviews, on my website, and on my blog. It was not only informative, but also really fun.
Sherry Richert Belul
Gift Maker, Happiness Coach & Author, Say it Now! and Lovelist of a Lifetime
You taught me about the power of sincerity and being your real self.
Yes, you taught me about sound bites, and the technical parts of how to handle an effective interview, but you also taught me the foundation.
The foundation is: your gift is your message, and it must be passionate and authentic.
You are a blessing.
Dr. Kathleen Hall
Founder, The Stress Institute, Author, A Life in Balance, Nourishing the Four Roots of True Happiness
Here are a few places they have been featured
Is This Course Right for You?
Whether you want to:
Create an innovative product or service that changes lives
Pitch an investor or reality TV show
Become a world-renowned speaker
Make your book a best seller
Know exactly what to say and do when the media calls
Gain attention and funding for your cause
Project confidence and gravitas on earnings calls
Become a thought leader
Start a movement
Make a difference for millions
Or just want to get more customers or clients and sell more products and programs
I’m committed to working with you to share your vision, mission, message on a big scale using the same exact methods I’ve used for the thousands of people who’ve worked with me personally or through my live and virtual courses.
Here is Your Wise Investment
Your Signature Sound Bites:
Master Your Messages
Designed for Progress
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Access to all modules and bonuses for a lifetime
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Proven software and PDF templates
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Direction in how to work with a soundbite buddy
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A treasure trove of pre-recorded Q&A sessions that answer your most pressing questions
$497
ONE TIME PAYMENT
Use Coupon Code:
SIG50 for 50% OFF!
Frequently Asked Questions
Here are the key things people want to know about the course and how it can support your growth.
Will this help me even if I’m not promoting a book, product or service right now?
Yes. Your sound bites work everywhere—media, podcasts, sales conversations, keynotes, investor pitches, social media, and everyday communication. It prepares you before the opportunities arrive.
How long does it take to complete the course?
Most students move through the material in a few days or over a weekend. Others enjoy it one week at a time. Either way you can go at your own pace. You have lifetime access, so you can revisit the modules anytime you need a refresh.
Do I need media experience before taking this course?
No. Whether you're brand new to publicity or have already landed interviews, the course gives you clear frameworks to speak with confidence and clarity and move to the next level.
How quickly can I expect results?
Everyone is unique and has their own learning pace. Many students feel more clear and confident immediately and begin booking media interviews right away. When you apply the frameworks, producers, hosts, journalists, and clients notice the difference fast.
What if I’m not sure what my key messages are yet?
No worries! The course walks you step-by-step through discovering and refining them. You don’t have to know anything ahead of time.
What makes this course different from other media trainings?
It’s built from Susan’s 36+ years of real-world experience helping thousands of people from CEOs to celebrity chefs, psychologists to dog food founders and everyone in-between land national coverage, secure TEDx talks, speaking engagements, book deals and even run meetings more effectively. You get proven messaging structures—not theory or guesswork.
Can this help if I get nervous on camera?
Sure thing! The course gives you structured messaging models based on real-world experience, and tried and ture methodologies which reduce anxiety and increase calm. The more prepared you are, the more you practice, the more confident you become.
What is the refund policy?
I want to make sure that this program is going to work for you and that you’re THRILLED with what you’re learning and implementing.
If after you have done a minimum of the work which entails: meeting with your sound bite buddy twice, written a pitch letter or press release and sent it in to the editor or producer of your choice, written out your 6 sound bites (key messages), and sent it all to me before 30 days from your purchase date in ONE MS word document to: mgr@prsecretstore.com we will send your money back ASAP.
And, we really hope you’ll complete the assignments! As you can see from the numerous testimonials those who went through the system and did the work got amazing and substantial results. And I know that you can too!
What is the time frame for accessing the course content?
Forever! It’s yours to use as you please whenever you like to infinity and beyond.
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