10 Proven Press Releases
10 Real-World Press Releases That Got BIG TIME Publicity paired with
fill-in-the-blank templates to create your own.
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Get the media to call YOU
(not your competition) and watch your business grow
Tips from the world’s top publicists. Real-life press releases that got national publicity in the most coveted venues. Proven headlines + approaches that command the media’s attention.
It’s all inside...
Imagine sitting down at your desk and having 10 of the world’s best press releases ever written...
fanned out in of you.
Every section. Every line. Word for word.
Press releases that captured the media’s attention — leading to major publicity + sales.
Right next to those press releases? Detailed notes explaining why each one worked. Beside that? A stack of 10 fill-in-the-blank templates with step-by-step writing instructions... so that you can write your own!
Sound like a dream come true?
Well, just call me your Press Release Fairy Godmother...
Because that’s exactly what I’ve packaged together for you!
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Say goodbye to sending out press releases and hearing…nothing.
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Say sayonara to racking your brains to come up with an angle the media “might” like.
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Say au revoir to watching your competitors hog the spotlight.
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Say ciao to figuring out how to (newsjack) tie your topic to a current news event.
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Say adios to laboring over how to be the next hot trend.
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Say auf wiedersehen to remaining unrecognized and unpaid for your good work in the world.
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THE SECRET WISDOM
that every business owner needs.
It’s a collection of 10 press releases that scored fantastic results, paired with expert tips and scripts to help you write your own press releases — quickly and painlessly.
All bundled together in a digital booklet that you can download — instantly.
If you work as a coach, consultant, speaker, writer, or blogger, sell products, services or seminar tickets, or run a business in ANY INDUSTRY — from fashion to fitness to finance — knowing how to write an effective press release is a MUST-HAVE SKILL.
Sure, you can use Google to find general advice on how to do it — I tried that. I had my assistant spend dozens of hours scouring the net—with pathetic results. So I turned to the publicists I knew (and some new ones I discovered), that had gotten consistent IMPRESSIVE results for their clients and asked them to share.
These placements weren’t accidents. The national publicity came from carefully crafted press releases that proved successful over and over again. They were press releases that got producers at the Top TV talk shows to book appearances on the spot.
They were the press releases that had producers at radio shows schedule them in a snap. They were the press releases that had editors at newspapers and magazines so excited they sometimes jetted an email back within minutes. Minutes!
But...
Top journalists and producers get over 300 press releases a day! You’re competing with thousands of press releases every week. Your competitors’ press releases are filling up the media’s inboxes faster than you can say, “booked.” Granted, some of your competitors are “schlockmeisters,” but the respected ones are also in this mix.
Most of those press releases are junk. And since 85% of publishers open the press releases based on the headline, the majority of those press releases are trashed. But, if YOUR headline is so compelling that they must open it — and the body copy is just as gripping, then you’re in the running.
So, if you want to If you want to pop to the top of the pile and be chosen above the thousands of others in that HUGE electronic pile then you’ll want to scoop 10 Proven Press Releases right up.
If you want to get chosen CONSISTENTLY then you’ll want these real-world examples written by top publicists, plus templates to make each approach work for your specific industry.
This is the ONLY program that’s got it.
There is NOTHING like this available on the market.
(I searched high and low to make darn sure... before I created it!)
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3 THINGS THIS PROGRAM IS NOT
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It is NOT a guide you see all over the Internet that teaches you the way to write a press release is by covering:
Who? What? When? Where? Why?
Of course you will share all the essential information with the media. Just not in that old school format. Pretty much all the other press release programs — free or paid — you’ll find them touting these basics.
But that is not what will get national media coverage.
To cut through the noise (remember the 300+ press releases landing in the media’s email boxes every single day) you have to be different. That’s why we use CONCEPTS. And that’s why we’ve chosen the TOP 10 CONCEPTS to share with you—that are already tried and true and are simple to create for ANY industry and for any level of expertise or experience.
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It is NOT a product that uses hypothetical situations.
Every press release in here has been time-tested in the marketplace and has gotten impressive results.
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It is NOT written by someone who only got publicity for themselves.
While we applaud those who have, for a program to have validity, it has be repeatable by anyone. It has to have consistent, proven results. We have collected press releases from well-known, experienced publicists who get media placements for their clients on a daily basis. Collectively, they’ve tested hundreds, if not thousands of these formats over the years. These 10 are the ones that have consistently worked. And not just worked well. But worked EXCEPTIONALLY well.
WHAT’S INSIDE THE PROGRAM
Here's the complete table of contents — over 150 pages of GOLD.
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Part 1
5 reasons why press releases are still SO important.
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Part 2
What to DO with your press release. (Where to send it, how to send it and how NOT to send it.)
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Part 3
How to build lasting relationships with the media so that eventually, you don’t HAVE to send out a press release! (Because they’ll be calling YOU.)
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Part 4
The prelude to your press release: how to write a short email pitch that gets opened, gets read and gets you booked.
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Part 5
Hire a publicist or do it yourself? A quick debate — and my take.
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Part 6
Where to find contact information for journalists + producers that are the perfect fit for your topic.
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Part 7
5 things you’ve GOT to have ready the minute a journalist (or producer) responds to your press release + calls you back. (These can save your skin and prevent a LOT of unnecessary stress!)
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Part 8
How to structure the perfect press release: a universal template for ANY industry.
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Part 9
10 proven press releases. Real-life examples that got big time national publicity — paired with fill-in-the-blank templates to create your own.
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Part 10
What’s next? Resources + tips to stay motivated and keep moving forward.
10 Proven Press Release Templates
No matter what kind of industry you’re in, you’ll find tips on how to adapt all TEN templates to make them work for you. No matter what kind of business, book, product, service or cause you may have, you can use EVERY SINGLE ONE of these press release formats to promote your offer.
The "CLIFFHANGER" press release
Want to keep the media on the edge of their seats, biting their nails with anticipation for your story? This template is for you! (Yes, even if you work in a “boring” industry like real estate or finance.)
The "CELEBRITY TIE-IN" press release
Obsessed with the latest celebrity dramas and scandals? With this template, you’ll see how to weave your pop culture knowledge into a press release that positions you as a fresh and savvy expert.
The "EVERYBODY’S TALKING ABOUT IT" press release
Got your finger on the pulse of the latest hot-button topic? This press release template makes you instantly “newsworthy” — by tying your work into a topic that everybody’s (already) talking about.
The "RISING TREND" press release
Noticing a disturbing or intriguing trend in your industry? This template will help you convey that trend to the media — and make them want to book you to talk all about it.
The "FRESH TWIST" press release
Does your industry have a reputation for being stale, stuffy or cliche? Not anymore! This press release template will show you how to convey your work in a totally new light — and grip the media’s attention.
The "CALL + RESPONSE" press release
Do you want to write a press release in response to a “call for submissions” issued by a local or national news outlet? Here’s how to make your response pop to the top of the pile.
The "RINGING ENDORSEMENT" press release
Got glowing testimonials from clients, customers, readers and industry peers? With this template, you’ll see how to elegantly weave your praise through your press release — and convey major credibility.
The "DON’T LET THIS HAPPEN TO YOU" press release
Got tips that could prevent major heartbreak? Advice that could stop a tragedy? Insights on a topic that people struggle with, immensely? Put on your superhero cape and take this template for a spin.
The "GET THE LOOK" press release
Do you work in a field like home decor, fashion, beauty, travel, wellness or weddings, where audiences typically lust after whatever the celebrities are doing? This press release template is perfect for you!
The “WHAT DO ____, ____ + ____ ALL HAVE IN COMMON?” press release
Do you love studying the lives + habits of famous, influential people? Do you get excited about spotting connections between seemingly disparate stories? You’ll have tons of fun cooking up this kind of press release.
ABOUT THE PROGRAM CREATOR
I’m Susan Harrow.
My life’s work, in 20 words or less?
Helping talented, driven and highly original entrepreneurs clarify their messages, set up their systems and get life-changing media exposure.
For the past 34 years, I’ve been the brains and heart behind Harrow Communications, a media coaching and marketing agency based in Northern California. I’m also the author of Sell Yourself Without Selling Your Soul®: A Woman’s Guide to Promoting Herself, Her Business, Her Product or Her Cause with Integrity & Spirit (HarperCollins) and a regular contributor to The Huffington Post and Psychology Today.
I’ve been featured, quoted or profiled in: The New York Times, USA Today, The Washington Post, The Boston Globe, The Chicago Tribune, The Christian Science Monitor, Inc.com, CNN, Advertising Age, Woman’s Day, Ladies’ Home Journal, Women’s Wear Daily, Entrepreneur, Salon Magazine, Pink, the San Francisco Chronicle, The Orlando Sentinel, and Investor’s Business Daily, and on CNBC, NPR, national/syndicated TV and radio.
I created 10 Proven Press Releases because — quite frankly — I couldn’t find anything like it on the market, and that’s a major oversight!
I want you to have the tools + templates that you need to grip the media’s attention and carry your message far and wide, while keeping your integrity intact.
So, I reached out to some of the top minds in the publicity industry to put this program together for you.
Speaking of which... let’s meet the crew!
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ABOUT THE CONTRIBUTORS
These are the publicists, business experts, sales experts and bestselling authors who agreed to let me re-print their REAL LIFE press releases in this program. (How generous and amazing is that?)
Drew Gerber + Michelle Tennant
This power-duo has gotten clients booked on The Today Show, Oprah, Fox and Friends, Woman's World, Wall Street Journal, New York Times, CNN, Reuters and more.
Elena Verlee
Elena is the founder of a technology PR agency that works with startups to billion-dollar companies. She has been named twice in a Forbes list as one of “20 Women for Entrepreneurs to Follow on Twitter” and “25 Most Influential Women Tweeting About Entrepreneurship.”
Leslie Rossman
Leslie Rossman is co-founder of Open Book Publicity. She works with the top New York publishing houses including Penguin Putnam, Viking Penguin, Simon Schuster and Chronicle Books, and has worked on dozens of New Times bestselling titles by authors like Elizabeth Gilbert, Ray Bradbury, The Dalai Lama, Ali McGraw, Anne Lamott and more.
Lisa Earle McLeod
Lisa is a leading authority on sales and the author of four books — including the bestseller, Selling with Noble Purpose. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales organizations. She has been featured in Fortune and The Wall Street Journal and has appeared on Good Morning America, The Motley Fool and The Today Show.
Lisa Daily
Lisa can tell you why he didn’t call, the color you should never wear on a first date, and even where to snoop for evidence if you think your guy’s been fooling around. Millions read her dating advice column and tune in to see her every week on Daytime. She’s also the author of a bestselling dating advice book, Stop Getting Dumped!
Karen Leland
Karen is the president of Sterling Marketing Group, a firm that helps CEOs, businesses and teams develop stronger business and personal brands. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.
Nancy Cleary
Nancy has been an advocate for authors and entrepreneurs for over 20 years. She’s been quoted in USA Today, Business Week, The Wall Street Journal, Family Circle and Entrepreneur Magazine and has been featured in 3 bestselling books.
Nancy Juetten
Known as the “Business Bio Expert,” Nancy shows business owners how to get seen, heard, celebrated, and compensated for their expert status. Her clients have gone from unknown status to household names, garnering interest from major publishing houses, securing spreads in magazines, and more.
Tom Brennan
Tom has helped over 200 experts in law, medicine and entertainment increase their public presence. He has worked with dozens of bestselling authors including Shirley MacLaine, Lynn Andrews, John Gray and Neale Donald Walsch, and was instrumental in creating some of the biggest moments in the first era of Reality TV.
FAQ's
Q: Do I really need 10 different types of press releases to get the media’s attention?
A: We give you all 10 types of press releases because the content and format of these are the most POPULAR and PROVEN formulas to get the media to call or email you ASAP.
It’s possible for you to use ALL of these formats for one offering or promotion so you can tweak your information to meet the needs of editors and producers for their various media outlets.
So, for example, you might use one format per week for 10 weeks or one format per month for 10 months. Giving you this variety ensures that you’ll be able to position whatever you’re promoting in the way that best suits your material.
Q: Can’t I just get this information free on the Internet?
A: No. Our team did a thorough Internet search and to our surprise every FREE and PAID resource or program used the same format. Either they advocated using the “who, what, where, why when” format. Or they organized their press material by type of topic that is all about YOU. i.e. new product offering, sales promotion, non-profit sponsorship, company anniversary, etc.
These formats are virtually useless to the media who aren’t interested in this information UNLESS it provides valuable content that benefits their audience.
In 10 Proven Press Releases we flip the paradigm so it focuses on how your business, book, product, service, or cause can help the media’s audience. So it’s never about you. But always about what you can do for their readers and followers. By putting the benefits to them first and foremost you become a valued source which also makes it more likely for them to use your material.
Q: How do I know if any of the press releases will work for my industry, field, topic, or niche?
A: The short answer is, it actually doesn’t matter what industry, field, topic or niche you’re in. All of the formats are interchangeable and work for ANY type of business.
What’s important is that you can choose the formats that best suit the content and style of your material and business. And that may be different every month. That’s why we gave you 10 formulas to choose from. So if you’re sending out a press release a month you have almost a year supply of proven formats! Or, you can uses the same formula over and over again and send it to different media outlets. Either way, we’ve got you covered.
Q: Isn’t this a radical approach? Why hasn’t anyone else created this before you?
A: Good question! We’re thrilled to be first! The fact is most successful publicists don’t want you to know their secrets! And they don’t want their competitors “stealing” their stuff either.
I asked publicists that I know and trust to share their successes. Since these press releases are sent directly to sources that publicists typically have relationships with, most of these examples aren’t public. So you’re not going to find them on the Internet. I can tell you as a former publicist I sure didn’t want other publicists to get a hold of my press releases and copy my style or innovative ideas.
You’re in for a rare experience because you get the benefit of ALL of these publicists’ knowledge and insight from being in the business cumulatively dozens of years. They use these formats every day and have proven them successful hundreds of times.
Q: Isn’t it better to follow a “guru” in my field or an expert who has had great success and just copy what’s worked for them?
A: This is one of the biggest mistakes people make. And it makes me very sad because it rarely works.
What works for a guru might not work for you. You are a glorious individual and shouldn’t have to be fit into a cookie cutter mold. 10 Proven Press Releases gives you 10 different ways to express your individuality in a way that feels authentic, comfortable and good.
A “guru” or “expert” is an extraordinary, unusual success case. While they have done it for themselves, what’s important to look for is that they done it for others. A lot of others.
Ask yourself these questions. Have they been able to replicate their process for other “ordinary” people? Is their process consistently repeatable by anyone?
In addition, their methodology has to have a track record of success to show that it works over and over again over a period of years. You get all that (and more!) with 10 Proven Press Releases.
Q: What if I’ve already written press releases before?
A: That’s great! My question to you is, did they get the results you wanted? If not, no worries, 10 Proven Press Releases will help change that for you. For every single press release formula we give you fill in the blank templates that walk you through each one. You just put in YOUR information and you’re done! Even if your press releases did get you great results, 10 Proven Press Releases will take you up to the next level.
Q: What if I don’t like it, can I return it / get a refund?
A: Yes. Even though 10 Proven Press Releases is a downloadable PDF and you don’t physically “return it” we want you to be THRILLED with the material so we offer a 30-day guarantee. There is absolutely no risk to you. Period. Just jet us an email and we will refund your money ASAP. No questions asked. And, FYI so far we haven’t had a single unhappy buyer!
You are a treasure and PR guru like no other!
Thanks for sharing your expertise and knowledge! You make the seemingly impossible possible!
Your ‘roadmap' is fabulous, informative, and a quick overview of the necessary.
Thank you for everything! You are a treasure and PR guru like no other!
~ Dellamarie Parrilli, Artist
My Personal Happiness Guarantee
I want to make sure that this program is going to work for you and that you're THRILLED with what you're learning and implementing. So if you’re not 100% satisfied – I want to send your money back ASAP. If you’re not pleased, then I’m not happy.
So if for any reason 10 Proven Press Releases doesn't meet your expectations, just jet me an email or call my support team to cancel before 30 days. No reason necessary. That’s my promise!
If you have any issues or questions about registering for the program, please click here to send a private message to Susan Harrow.
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